Futurex and Equip are the leading annual business-to-business ICTE (Information & Communications Technology and Electronics) events in South Africa. In 2007, the two shows are collocated once gain, to provide a comprehensive showcase of products, services and solutions for big business (the Futurex component) and to showcase and retail the latest equipment, technologies, solutions and services available to SMEs and home-based businesses (the Equip component).

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Visitors include key business contacts who have a direct influence on the company buying decisions – from large corporate CEOs, CIOs, IT executives and buyers, private and public sector organizations, to the owners and managers of small and medium enterprises.

Combined, these two shows cater to the ICT requirements of just about every business in South Africa, whatever the size, emerging or established.

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Why you need to be exhibiting in 2007

Online marketing is not all it’s cracked up to be
The ICT industry worldwide is on the up again and the credibility of exhibitions of ICT products and services is undergoing a significant resurgence as two trends come to the fore in the middle of the first decade of the 21st century. Firstly, manufacturers, distributors and vendors are fast-discovering that the Internet cannot actually replace traditional methods of selling or even marketing. While it remains an essential part of the mix, it is obvious it is just one of he many ingredients. The second trend, related to this, is the renewed popularity of international IT expos that\are focused on specific market needs.

Worldwide, the ICT exhibition market is booming

CeBIT, in effect an exhibition of niche exhibits, continues to attract close to half a million visitors from around the world – the majority in 2006 (80%0 having purchasing authority or being involved in purchasing decisions. The most significant trend at CeBIT was a strong increase in visitors from North America after key exhibitions closed down there in the wake of the 9/11 attacks – no less than a 28% jump in 2006, along with a related 38% leap in visitor numbers from South and Central America, underlining the importance of providing an industry showcase where visitors can not only meet vendors, but also experience their offerings first hand.

In North America, the new de facto leading ICT business-to-business tradeshow in the USA, the International Consumer Electronics Show (CES), drew record crowds of more than 150 000 industry professionals in January 2006. And the most recent China Consumer Electronics Show (SINOCES), held in July 2006, hosted more than 390 exhibitors, occupying the largest exhibit floor in the show’s history.